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the 4P + Concept

"getting customers"

A simple definition of what a company needs in order to be successfull! The Marketing-Mix describes in detail, how the elements Product, Price, Place and Promotion need to be applied.

In addition to the well known 4P's, the 4P+ concept also includes the elements People and Performance.

SOPACO's experience in looking at all the P-elements in it's entirety, supports your company with strengthening your market position. The starting point is a detailed analysis of the market, the competition and the company's profile.

Please navigate below to the individuell elements of the 4P+ concept.

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